Find the repeated steps
Start with the work someone does over and over.
Copying, renaming, sorting, publishing, rebuilding a report. If a process keeps repeating, it is worth looking at what software could take off your hands.
Start with the work someone does over and over.
The awkward cases matter as much as the usual route.
Build a workflow around the job and the people who use it.
You don’t need a spec to start a conversation.